Försvarsmakten – Vi låter Sverige vara i fred

We let Sweden be in peace. So that life can continue as usual. These are the two parallel and intertwined stories that come together in the latest brand building campaign for The Swedish Armed Forces. With a clear emotional approach portraying moments in everyday life as well as people in The SwAF doing their job they want to increase knowledge and understanding for their mission – to secure peace and freedom.

Film

Outdoor

Print

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We are an independent creative agency based in Stockholm. We move brands and people by developing and implementing strategies, communication and design concepts.
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