Interflora – The Flower Effect

Interflora has brought people closer through flowers since 1923. Today they are market leaders in flower supply and retail, and Volt’s partnership with Interflora began in 2014 when they initiated a rework of their entire brand strategy. The brand concept “The Flower Effect” grew from a deep target group analysis and segmentation carried out by Volt, resulting in a new strategic direction, visual identity and a communication concept focusing on digital channels.

Volt Stockholm
Södermannagatan 15
Box 4303
102 67 Stockholm
+46 8 678 59 00

Nordic Volt
Sillemstraße 60A
20257 Hamburg
+49 170 7495356



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We are an independent creative agency based in Stockholm. We move brands and people by developing and implementing strategies, communication and design concepts.
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