Lidl Supermarket ASMR – World´s first concept album with soothing in-store sounds.

When the pandemic hit the world in 2020, everything came to a grinding halt. As restrictions hardened, quarantine and self-isolation brought depressions and widespread anxiety. With a full-length album consisting of genuine in-store ASMR sounds from a Lidl store, we enabled people to experience the one thing they missed the most. Everyday life. The album was distributed on Spotify along with a call to “visit your Lidl store from quarantine and relieve anxiety at the same time”. After a short while the album went crazy viral, all over the world.



In days of uncertainty, people seek new ways to find relieve. One way of doing so is via listening to ASMR (Autonomous Sensory Meridian Response). Calming sounds of wind chimes, rain, desert winds and waves can now be found everywhere on YouTube, Spotify, Apple Music and other platforms.


By launching the world’s first concept album with soothing in-store ASMR sounds on Spotify, we enabled people to mentally escape their quarantine by listening to titles such as “Blipping groceries”, “Shopping cart right to left” and “Filling up the fridge”. An effective way to find relief and experience the very thing we all miss the most. Everyday life.

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We are an independent creative agency based in Stockholm. We move brands and people by developing and implementing strategies, communication and design concepts.
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