Min Stora Dag — Branding
Min Stora Dag works tirelessly for children with serious illnesses and diagnoses. They create fun and strengthening experiences, treats, and camps providing breaks from days filled with hospital visits and loneliness. Many other organisations are fighting for the same donations but most of them do it by portraying struggles to create sympathy, often resulting in potential donors looking the other way. This insight was our guiding star when we shifted focus from pity to power, letting strong colours and courageous children take over. The logo is a tribute to the classic building blocks, with the playful ability to shift look and message. The new look captures the energy Min Stora Dag and your donations give to all the children in need of some extra fighting spirit.