Riksförbundet M Sverige - M Connect
M Sverige is Sweden’s largest consumer organization for motorists, and has worked for accessible, sustainable and safe mobility since 1922. For example, by campaigning for the switch to right-hand traffic, equipping cars with seat belts and drafting a law against scrolling your phone behind the wheel. Their latest initiative is M Connect, the app that measures and rates each car trip you take depending on how safe and environmentally friendly you drove.
We were asked to do a digital launch campaign with branding qualities for the app, which resulted in a graphic idea completely produced in-house where M Sweden’s iconic logo together with the app’s rating terminology created our world. So, are you a rookie or are you great behind the wheel? Now you can finally find out.