Life with a pinch of Salt

For the most part of 2020 brands reacted to the pandemic by creating sober ads against a backdrop of royalty-free piano tunes. Come 2021 and the appetite for rhythm, dazzling colors and humour is bigger than ever among consumers. At least, that is the bet we’re making together with our client OLW – as we release the most snackable commercials in a looooong time.

Afterall, isn’t an aerobics class filled with snacks what we all deserve this year?

The two commercials have been directed by Robert Jitzmark and produced by Camp David. A third commercial will air in the fall 2021 – we promise a true banger, but we leave you with this cliffhanger.

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We are an independent creative agency based in Stockholm. We move brands and people by developing and implementing strategies, communication and design concepts.
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