Lidl är Lidl. Allt annat är olidligt.

Most people in Sweden look at Lidl as a bit of an odd bird. And rightfully so. In comparison with their Swedish counterparts, Lidl stands out like a pair of lederhosen with an own set of quality brands, a surprisingly wide range of products, and a price level that puts everybody else to shame.

All of this lays the foundation for the communication concept that underlines that Lidl is not like everybody else – and that this is the main reason for customers to choose them. In short, the concept is about letting Lidl be all-out Lidl. A stance captured in the conceptual pay-off: “Allt annat är olidligt”.

The concept covers all levels of communication – from strategy and design to ads and commercials – and we are more than happy to be part of Lidl´s brand journey.

Volt Stockholm
Södermannagatan 15
Box 4303
102 67 Stockholm
+46 8 678 59 00

Nordic Volt
Sillemstraße 60A
20257 Hamburg
+49 170 7495356



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We are an independent creative agency based in Stockholm. We move brands and people by developing and implementing strategies, communication and design concepts.
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