Situation Sthlm – In/visible
Selling the street magazine Situation Sthlm is often the only way back to society if you’re homeless in our city. But getting noticed by stressed out pedestrians is harder than ever. To help the sellers, we partnered up with Beckmans College of Design. A range of suggestions from the design students were presented to the sellers, who voted for their favorite. The winning jacket, produced by Fristads, is packed with features, suitable for a life out in the cold. A jacket that’s visible when needed, and invisible when wanted.
As the jacket succeeded in making the sellers more visible on the street, the campaign made the magazine visible to a broader audience, reaching over 11 million media impressions, increasing sales with 21,14 %. With a 0 SEK budget.
Now, don’t forget to buy Situation Sthlm, available at a street near you.