Destination Lidl. The place to visit during staycation.

When Lidl wanted a campaign to invite new customers during summer – and at the same time highlight their initiative to support Swedish food suppliers in hard times – our solution was to turn Lidl into the no 1 destination for the holidays. Here you´ll find everything needed to make your summer great, to equally great prices. With delicious food from all corners of Sweden, a trip to Lidl is also a way to taste and discover the whole country. All in all, a broad campaign that we had the pleasure to create together with Social Club and directors Erik Warolin and Jesper Ericstam. And once again with Fredrik Lexfors as our beloved Lidl character Roger. This time in company of his lovely wife Lisa and adoring daughters Lo and Lilly. No summertime blues with this crew!

Volt Stockholm
Södermannagatan 15
Box 4303
102 67 Stockholm
+46 8 678 59 00

Nordic Volt
Sillemstraße 60A
20257 Hamburg
+49 170 7495356



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We are an independent creative agency based in Stockholm. We move brands and people by developing and implementing strategies, communication and design concepts.
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