Changing sceptical minds, Lidl by Lidl.

No food chain evokes stronger emotions than Lidl. You´re either a full-blown fan (a Lidler) or a hard to convince sceptic. So why not make opposites meet and help the former convince the latter? This is the idea behind the new campaign that launches Lidl Micromarket. A box filled with everything needed to bring the concept of Lidl – from fresh food and branded clothes to store signs and sounds – into the homes of Lidlers who want to help spread the word of Lidl by inviting sceptic friends to a party of valuable discoveries. With easy-to-follow instructions, the chosen Lidlers are also encouraged to document and share their events online, making this a large-scale campaign driven by those who know Lidl the very best. Their own customers.




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We are an independent creative agency based in Stockholm. We move brands and people by developing and implementing strategies, communication and design concepts.
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