Carotte – Foodtruck
Foodtrucks are a dime a dozen these days. So to make Swedish food and catering brand Carotte stand out from the crowd, we developed a new identity and graphic design system for their concept “Good Stuff”. Coming alive in the form of a food-truck that serves as an opportunity for Carrotte to meet customers on-demand; cooking at parties and other celebratory occasions, the new identity includes branded clothes, trucks and an array of different packaging for their restaurant, catering and event business.
Creatively, our concept “Good Stuff from Carotte” is a playful way to portray food on-the-go, and by putting wheels on meat cuttings the solution could hardly be more straight forward.