Calendar 2020 – If I had the money
Can you sell a physical calendar in this digital world? Of course, if it’s a piece of art. For Faktum, Sweden’s largest street magazine, we contacted Sweden’s 12 best artists to interpret what the vendors would do if they had the money. The result was 12 unique pieces of art, for the modest sum of 150 SEK.
The calendar sold out for the first time ever, and the original artwork was sold at the prestigious auction house Göteborgs auktionsverk, with all the proceeds going into the vendors’ fund. All in all, the campaign raised 730 800 SEK to the vendors of Faktum. A good result for a great cause.
Faktum Calendar 2020