Fristads Kansas — Rebranding

Ask anyone in Sweden to name a few workwear brands and Fristads will be one of them. Fristads carry a solid reputation for delivering both functional and stylish workwear, but since time has its way with brands, even the most beloved ones need a revival. So we set to work on developing a new brand strategy, visual identity, and nationwide relaunch campaign. With a distinct design and a clear focus on the ambitious worker, the Fristads brand now has a completely revitalised look and feel that distinguishes it from its competitors.

Fristads brochure covers
Fristads guidelines type
Fristads clothes
Fristads car

Volt Stockholm
Södermannagatan 15
Box 4303
102 67 Stockholm
+46 8 678 59 00

Nordic Volt
Sillemstraße 60A
20257 Hamburg
+49 170 7495356



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We are an independent creative agency based in Stockholm. We move brands and people by developing and implementing strategies, communication and design concepts.
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