Blocket – Början på något stort
Blocket is the biggest marketplace in Sweden and has a unique standing in many peoples’ lives, with 7 out of 10 Swedes having bought or sold something on the platform. Having said that, Blocket is mainly associated with second-hand items and used cars, while in reality it offers so much more – everything from apartments for rent and country houses to education and countless job opportunities. Naturally, our new long-term concept portrays Blocket as a friendly companion through all aspects of life, where a seemingly small change that begins on the site has the potential to be the start of something really, really big.
The commercials have been directed by Sacarias Kiusalaas and produced by B-Reel Films.