On March 8th the Swedish Armed Forces went live with an ad saying “We are overmanned”. This was quite unexpected coming from an organization working actively to meet a growing need to recruit. But once you looked closer, you realized the message was in fact a candid contribution to International Women’s Day. It simply proclaimed their ambition to recruit more women, in order to better represent the country they’re defending. A more equal force is a stronger force.
The copy in full:
We are overmanned.
An equal defense is a stronger defense, but today there are too few women in the Armed Forces. We are actively working to change that, to become a little more like the country we defend.