Svenssons in Lammhult is famous for selling top-of-the-line design furniture. However, after a long day of high quality design shopping, you may need to eat something. Luckily, their globally famous Småland neighbor in Älmhult, sells cheap traditional Swedish food.
We placed this billboard right between Lammhult and Älmhult, pointing both those who are looking for quality design furniture and those craving for a snack, in the right direction. A simple billboard with a simple message. For quality (?) meatballs, turn left and drive 72 kilometers Älmhult, and for quality design furniture, turn right and drive 50 kilometers to Lammhult.
A win-win and a friendly gesture from Svenssons to their meatball-selling neighbor.