The Swedish Police - Rise with the challenge

At first glance, a career within the police force might seem distant, tough and reserved for a selected few. Nothing could be further from the truth, because underneath the uniform every police is unique with different traits and experiences. With our first campaign for The Swedish Police we wanted to establish that while the challenge is big, it’s a challenge you rise with during your education and through your entire career.

The campaign was directed by Jonas Hong Soo Eriksson, produced by Slutet är nära and photographed by Jörgen Brennicke.

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We are an independent creative agency based in Stockholm. We move brands and people by developing and implementing strategies, communication and design concepts.

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