Blocket Fordon – Something for everyone
Almost every Swede has a relationship to Blocket. No wonder Blocket Fordon is the market leader! One average, one car per minute is sold and each week site traffic is through the roof. So, we know a lot of people are interested in buying and selling cars through Blocket – but how do we reach those that really don’t care? Those who are not passionate about specific year models, horsepower or milage and are mostly interested in getting from point A to B.
We ended up with a theme that many can relate to: romantic relationships and people’s longing for one.
The way we talk about relationships is reminiscent of the way we speak about cars. There are many similarities between the characteristics of a person and those of a car. This becomes extra evident when you talk about someone in the third person. Like an ex or a potential date.