Elite Hotels of Sweden gjorde passkaos till en bra start på semestern
After two years of pandemic, the restrictions were lifted and millions of Swedes saw the chance to travel abroad again. Unfortunately, almost as many realized that their passport had expired and that the queue to get a new one was almost as long as the pandemic itself. In this chaos, Elite Hotels turned disappointment into joy with a campaign that gave every person with an expired passport an exclusive discount. A campaign that succeeded in getting old guests to return and new ones to discover this extra caring hotel chain.