Lidl Supermarket ASMR – World´s first concept album with soothing in-store sounds.

When the pandemic hit the world in 2020, everything came to a grinding halt. As restrictions hardened, quarantine and self-isolation brought depressions and widespread anxiety. With a full-length album consisting of genuine in-store ASMR sounds from a Lidl store, we enabled people to experience the one thing they missed the most. Everyday life. The album was distributed on Spotify along with a call to “visit your Lidl store from quarantine and relieve anxiety at the same time”. After a short while the album went crazy viral, all over the world.



In days of uncertainty, people seek new ways to find relieve. One way of doing so is via listening to ASMR (Autonomous Sensory Meridian Response). Calming sounds of wind chimes, rain, desert winds and waves can now be found everywhere on YouTube, Spotify, Apple Music and other platforms.


By launching the world’s first concept album with soothing in-store ASMR sounds on Spotify, we enabled people to mentally escape their quarantine by listening to titles such as “Blipping groceries”, “Shopping cart right to left” and “Filling up the fridge”. An effective way to find relief and experience the very thing we all miss the most. Everyday life.

Volt Stockholm
Södermannagatan 15
Box 4303
102 67 Stockholm
+46 8 678 59 00



Nordic Volt
Sillemstraße 60A
20257 Hamburg
+49 170 7495356

Cookie Policy
 /  Personuppgiftspolicy

Volt är en oberoende kreativ reklambyrå. 
Tillsammans med våra kunder skapar 
vi kommunikation som flyttar människor
 och varumärken närmre varandra.

Anmäl dig till vårt nyhetsbrev