Interflora – The Flower Effect

Interflora has brought people closer through flowers since 1923. Today they are market leaders in flower supply and retail, and Volt’s partnership with Interflora began in 2014 when they initiated a rework of their entire brand strategy. The brand concept “The Flower Effect” grew from a deep target group analysis and segmentation carried out by Volt, resulting in a new strategic direction, visual identity and a communication concept focusing on digital channels.