NYAGV - Sign their yearbook

It’s American tradition to sign each other’s yearbook at the end of high school, but the reality is that over 2000 children die every year as a result of gun related violence before they get a chance to. Together with New Yorkers Against Gun Violence we created “Sign Their Yearbook”, which centers around a physical yearbook in honour of all the students that never got the chance to be in one. The signatures collected on a campaign website were printed in the book and handed over to the US Congress as an official petition to strengthen the gun laws.

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We are an independent creative agency based in Stockholm. We move brands and people by developing and implementing strategies, communication and design concepts.
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