Interflora – New Package Design
Interflora is the market leader in flower supply and retail, and their brand concept “The Flower Effect” aims to persistently lift the significance of flowers. Because they spread love, transform any room, create positive atmosphere, lift your spirits and brightens your day. Interflora’s vision is to make people love each other more with the help of flowers, and every brand touch point matters. One of the most important ones is the packaging design, which is a pivotal part of the overall brand experience. The design should not only inspire the customer in general, it should elevate the specific product as well, enabling the customer to proudly show off their purchase when leaving the store, while making them want to come back for more. The rich, colourful packaging design compliments the flowers within, while abstract graphic shapes intensifies the impact. The vivid palette represents passion, energy and joy, creating a premium yet modern identity for the entire brand.