Lagerlings – More Östermalm than Östermalm

Östermalm. The posh part of Stockholm that is as celebrated as it is slandered. Lagerlings is the biggest and most successful realtor in the area, and they asked us to highlight their Östermalm focus with a branding campaign. We used the clichés surrounding this notorious part of town and the people living there to create a humorous but subtle print series.