Min Stora Dag — Branding

Min Stora Dag works tirelessly for children with serious illnesses and diagnoses. They create fun and strengthening experiences, treats, and camps providing breaks from days filled with hospital visits and loneliness. Many other organisations are fighting for the same donations but most of them do it by portraying struggles to create sympathy, often resulting in potential donors looking the other way. This insight was our guiding star when we shifted focus from pity to power, letting strong colours and courageous children take over. The logo is a tribute to the classic building blocks, with the playful ability to shift look and message. The new look captures the energy Min Stora Dag and your donations give to all the children in need of some extra fighting spirit.

Volt Stockholm
Södermannagatan 15
Box 4303
102 67 Stockholm
Sweden
+46 8 678 59 00

Nordic Volt
Sillemstraße 60A
20257 Hamburg
Germany
+49 170 7495356
nordicvolt.de


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We are an independent creative agency based in Stockholm. We move brands and people by developing and implementing strategies, communication and design concepts.
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