Försvarsmakten – Många har många frågor.

The Swedish Armed Forces need for recruiting is based on that young people voluntarily apply for basic military education. Still, a lot of people don’t know what a job in the military means. Not only he or she thinking about applying themselves, but also their parents, partners, friends or other loved ones – whom all can make a big impact on the decision. With the campaign “Many has many questions” we raised all the considerations and questions both loved ones and the applicants themselves might have. Regardless of who was asking, The Swedish Armed Forces answered transparently on all questions.

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We are an independent creative agency based in Stockholm. We move brands and people by developing and implementing strategies, communication and design concepts.
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