Holmen Paper — Branding
Being a paper producer in a world that’s rapidly becoming more and more digitised requires plenty of new ideas of how to make use of paper – which is exactly what Holmen Paper have. Our job was to capture the progressive and innovative core of the company with a new communication concept and visual identity, that could be applied on all parts of the chain. From product catalogues to ads and brand movies. The endless shapes of paper and the forest from where it origins, became our main source of inspiration.