Sibylla – Extra Everything Hot Dogs

Sibylla’s Extra Everything Hot Dogs was something out of the ordinary, so we decided to launch them extraordinarily. Together with Flickorna Larsson and professional musicians, we captured the delicious soul of each hot dog in a matching music genre. It was then played across digital channels as radio spots or music videos, and which hot dog you got depended on what music you stream on Spotify, which radio channel you had tuned in or what you’ve liked on Facebook.

The campaign might be over, but you can still do what more than 40.000 already have, and enjoy BBQ Jalapeño (Metal Edition), Dallas and Red Onion (Trap Remix) and Relish and Cheese (Wail Version) on Spotify.

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We are an independent creative agency based in Stockholm. We move brands and people by developing and implementing strategies, communication and design concepts.
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