Scania – Changing the world of transport
Swedish company Scania is a leading provider of heavy trucks, buses and engines that operates in more than a hundred countries. As the world is moving towards sustainability, Scania is taking lead within the transport industry. In connection, a need to align the brand with the new strategy arose and Volt got the honourable task to capture the spirit and brand journey of “new Scania” in a brand book. The brand book was distributed to all key persons in the organisation in this exclusive box, that also include a book about the brand identity by Brand Union. As a consultant, Volt was also deeply involved in developing Scania’s overall strategy on a brand level.