Fristads Kansas — Rebranding
Ask anyone in Sweden to name a few workwear brands and Fristads will be one of them. Fristads carry a solid reputation for delivering both functional and stylish workwear, but since time has its way with brands, even the most beloved ones need a revival. So we set to work on developing a new brand strategy, visual identity, and nationwide relaunch campaign. With a distinct design and a clear focus on the ambitious worker, the Fristads brand now has a completely revitalised look and feel that distinguishes it from its competitors.