Absolut - Absolut midsummer identity

Our task was to visually translate Swedish Midsummer and marry it with the iconic identity of Absolut Vodka. Keeping the visual brand assets in mind, we created a celebratory expression using craftmanship without shortcuts, which was then used as backdrops throughout the project applications. The result is an identity celebrating the authentic spirit of Absolut Vodka, infused with the romantic story and classic visual cues of traditional midsummer.


A mix of screen printing, hand spraying and stencilling resulted in a unique set of backdrop patterns that were then applied to signage, print and online material.