The government goal to reach 100 % renewable energy consumption in Sweden by 2040 is quite a challenge. Our client Skellefteå Kraft does everything in their power to get us there, and we certainly don’t want to do worse.
That’s why we made their new campaign entirely renewable, using actual ads for a car, a shampoo and a dish soap brand from the late 60s and early 70s. Given new voices, they now convey the power of renewable thinking – both in message and format.
The real perk though, was that the money saved from recycling old films, was donated to science and research in the renewable source field. So yeah, we’re pretty proud for this one.