The Swedish Armed Forces are overmanned

On March 8th the Swedish Armed Forces went live with an ad saying “We are overmanned”. This was quite unexpected coming from an organization working actively to meet a growing need to recruit. But once you looked closer, you realized the message was in fact a candid contribution to International Women’s Day. It simply proclaimed their ambition to recruit more women, in order to better represent the country they’re defending. A more equal force is a stronger force.

The copy in full:

We are overmanned.
An equal defense is a stronger defense, but today there are too few women in the Armed Forces. We are actively working to change that, to become a little more like the country we defend.

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